Assisted Living Pros
Finding the Right Fit

Kimberly Cataldo-Gutierrez vividly remembers the day her family faced the difficult decision of moving her mother into senior living. Despite having 15 years of experience in the senior care industry and numerous connections, she found the process far more isolating, complex, and emotionally draining than expected. Conversations around the family’s kitchen table were filled with “what-ifs” and “is it time?” as they searched for a place that could ensure her mother’s safety, happiness, and care.

This experience ignited a passion in Kimberly, inspiring her to found Assisted Living Pros (ALP) —a company dedicated to helping families navigate the complexities of senior care by providing expert guidance and support every step of the way. ALP offers personalized recommendations tailored to each individual’s needs, backed by a dedicated team and extensive knowledge of local facilities to ensure a smooth transition to quality, comfortable senior living.

“We understand individual preferences and requirements, allowing us to match clients with the best living arrangements possible,” says Kimberly, Chief Operations Officer at ALP. The company takes a compassionate approach to senior placement, guiding families through the process with knowledgeable Senior Advisors. From the outset, ALP Advisors conduct a thorough assessment of the family’s budget, location, desired amenities, and required services. With a strong presence in communities—particularly in Texas—ALP leverages its relationships to offer families carefully vetted options, saving them time, money, and stress.

Unlike other services that merely provide a list of facilities, ALP Advisors accompany families on tours of selected locations. They ensure clients fully understand the benefits, amenities, and staff interactions each option offers. ALP often secures negotiated rates for clients and provides additional resources, such as moving services, bridge loans, and veterans’ benefits information, all managed through its extensive network. Importantly, ALP operates on a flat fee paid by the communities, ensuring its recommendations are solely in the family’s best interest and not influenced by placement costs. This transparent model, paired with expertise and empathy, has positioned ALP as one of the leading placement services in the senior living industry.

The company’s success would not be possible without its passionate and dedicated team. ALP’s Senior Advisors are seasoned experts in senior care, many with backgrounds as community leaders in the industry. Each advisor undergoes extensive training, including dementia certification, and participates in weekly sessions to stay updated on industry trends.

A defining moment for ALP came with one of its earliest clients: a gentleman battling end-stage pancreatic cancer while caring for his wife, who had aggressive Alzheimer’s. Overwhelmed by his declining health and his wife’s behavioral challenges, he felt helpless. Initially resistant to the idea of his wife moving to memory care, he gradually came to understand that placement could provide her with dignity and himself with peace of mind. Within days, ALP helped him find the perfect community for her, allowing them both to regain quality of life. The client was moved to tears as he expressed heartfelt gratitude for the relief and comfort ALP’s services provided. He was able to spend the short time he had left visiting his beloved wife, reassured that her needs would be well cared for beyond his passing. This experience became a lasting reminder of ALP’s mission: to guide families toward compassionate and timely support.

The impact of ALP’s efforts is reflected in its triple-digit five-star Google reviews, a testament to the trust and satisfaction of the families it has served. ALP prioritizes trust and compassion in every placement, helping families transition their loved ones with dignity and confidence.

When faced with the challenges of senior care, remember: “Leave it to the Pros.”